From one of the greatest movies ever made, “Napoleon Dynamite” came one of the greatest songs ever recorded, “LaFawnduh’s Song” and from this song came these classic lyrics,
“Yes, I love technology
But not as much as you, you see
But I still love technology
Always and forever”
We live in a world that is very much in love with technology. We love our smart phones, our notebooks, our laptops, our computers, our GPS systems, etc. etc. We love to google, Skype, tweett, and instant message. We love our aps, and our Nooks, and the list goes on and on.
However, there are some issues raised by technology and its use of us that we should consider. I recently read Tim Challies book, “The Next Story: Life and Faith after the Digital Explosion” and it has made me think about this thing we know and love as technology.
Questions
#1 – Is the medium the message?
Marshall McLuhan coined the term, “the medium is the message”, in an attempt to encourage us to look behind the technology and the capability of a given device to examine the ideas that underlie its use.
While I don’t go as far as McLuhan in believing that the medium is the message I am certain that the medium flavors the message and creates both positive and negative emotions toward the message.
For example for a twenty-something computer savvy person the idea of a Pastor reading scripture from an electronic bible is not a problem. Truth be known it may communicate that the Gospel is not constrained in archaic technology and is therefore relevant.
However, that same Pastor reading scripture from an electronic Bible may be looked down upon by an older and more print savvy person. Recently I have heard bible teachers say that they needed to hear the pages of the Bible being turned and that a Bible on your phone or electronic notebook was no substitute for a hardcopy of the Bible. On some level the medium plays a profound role in our interacting with the message.
In all honesty the pre-digital generation needs to understand that the old fashion hard copy of the Bible that they hold in their hands was at one time a technological break though of its own.
When Johannes Gutenberg invented the printing press he hit the fast forward button on technology. A technology that would be used over the years for good and evil (as all technology does). The printing press would be used to crank out pornography and propaganda and do great harm to many lives. However, it would also be used to tirelessly print copy after copy after copy of the Scriptures. Marin Luther would call the press, “God’s highest act of grace.”
The digital savvy generation would do well to understand the limitations of electronic Scripture and the perception it may have on the non-digital world. Frankly we are living in the transition between a pre-digital print culture and a post-print digital culture and everyone is feeling the tension. If you don’t believe me talk to the marketing department of any major newspaper! Talk to an owner of a local bookstore (my in-laws own a Christian book-store). Trying to sell paper books in a digital age is like trying to sell a horse and buggy in the post automobile age. There are a few people who would still like to hitch the wagon but by in large people were opting for cars. Today there is a serious question as to weather printed books will be around in twenty to thirty years. One thing is for sure there use will be far less prevalent than in the past thirty years.
Will your paper version of the Bible make the transition? I would think this book may be one of the few that does. However, don’t be surprised if more and more people opt for the e-Bible. One word of caution, I was teaching a Bible class the other day and one of the guys told me that “the battery on his Bible was dead”. First time I’ve ever heard that – but I am sure it won’t be the last.
#2 – What are the possibilities of internet evangelism?
Some might want us to think that the possibilities are limitless; however I would suggest that they are greatly limited. When we substitute a Facebook post, an internet blog, or a Tweet for personal evangelism we are depersonalizing (an effect of technology that we will cover in the last question) the Gospel.
Can technology assist in evangelism? Absolutely! I liken it to the air support during war. The planes can drop bombs from a thousand miles away but at some point the Army is going to have send in the foot-soldiers to complete the job. You can post stories or videos – but at some point personal evangelism must be personal.
One lesson from the digital world that I wish we would apply to our faith is the need to share our experience in order to validate our experience. As a result of social networking many people don’t believe they have truly experienced something until they have shared it on Facebook or Twitter. Take a vacation and see an amazing site and your life is not complete until you have uploaded a picture and posted a comment for the entire world to see. Go to a sporting event and the first thing you will do is post something to your digital wall.
It’s true for some of us we don’t experience it until we have shared it. What if we applied this to our faith in a non-digital format? What if when we meet Jesus we can’t fully appreciate Him until we have shared Him with our closest friends? That is the essence of evangelism.
At every stage of history Christianity has had to resist the temptation of cheap imitation in its use of technology. Most of the time we seem completely unable to resist this temptation.
For instance if you did an internet search for Second Life Church you would find a website completely dedicated to helping you worship in a virtual world. You can create your own avatar, interact with Second Life’s evangelist avatar, and worship in this weird sort of alternate reality. This seems strange and cheesy to me and I’m pretty sure a far cry from what real worship is all about.
I recently was given a sales pitch from a new “Christian” company called Monvee. Their claim to fame is that they have developed a website that will be the one place you need for spiritual development. Good bye church, good bye small group, hello Monvee. When I asked what the name Monvee stood for the sales rep said nothing really it’s just a cool word we came up with. Wow!
We must harness technology and use it, while at the same time understand that it will always have limitations and that Christianity will always demand a human touch to be most effective.
#3 – Does technology have the potential of depersonalizing us?
Yes and it is doing it every single day. A recent study of young people found that 57 % say they spend more time talking to people online than face to face. I have some guys that I know that can’t carry on a conversation face to face but will wear you out with texts.
Increasingly our phones are being used less and less to talk to people. The day is coming when kids are going to marvel that adults are still talking on their phones. Why talk when you can text, email, and Facebook on your phone?
Already we have come to value a phone call or a text over a face to face conversation. I was in a church leadership meeting the other day discussing some serious issues for our church when one of the guys had to stop the meeting to answer his daughter’s phone call. What was at stake? She wanted to know if she could have a cookie. Really? Our work on the constitution got trumped for a question about a cookie!
I’m increasingly hearing the truly digital savvy leaders talk about the importance of unplugging. Mark it down the people that will lead in the post digital world will be those that do not succumb to its temptation, who understand its limitation, and who routinely unplug and spend time in the presence of the Father and in the company of friends!